It distinguishes the paint and hand tools sections with its two-color wide panel, embossed writings and opposite direction arrows; A free-standing sign that makes it easier for customers to reach the product group they are looking for in construction markets.
WCM construction market directional sign supports in-store navigation by displaying two separate product categories on a single panel. The “PAINT” text and left direction arrow on the yellow surface and the “HAND TOOLS” text and right direction arrow on the anthracite surface provide clear guidance to customers. Separating the sections with different colors allows information to be easily distinguished.
Braille letters and large directional arrows create visual depth on the large front panel. The curved line separating the two colored surfaces gives the design a dynamic appearance. The yellow vertical carrier and outward-opening base arms blend in with the industrial store environment by providing integrity with the panel.
This model, which can be used at section separations and corridor intersections in DIY markets, hardware stores and large sales areas, makes product sections visible. It complements the visual identity of the store while facilitating the shopping flow with its eye-catching colors and simple message layout.
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